Best Claude Skills for Marketing and Web Design

The best Claude skills depend on the job, and we checked the ones people search for most against each README and licence file on 12 November 2026. For web design, start with Frontend Design, then add UI UX Pro Max or Impeccable. For SEO, use Claude SEO. For marketing, use Marketing Skills. We have not run any of them.

What counts as a Claude skill

A skill is a folder with a SKILL.md file. The agent reads the short description, loads the rest only when your request matches, and runs any scripts the folder ships. That keeps a long list of skills cheap to carry, because only the ones you use cost anything. Our skills guide explains the format and how skills differ from commands and MCP servers. This page is the shortlist.

Most of these skills also name other agents in their READMEs. Codex, Cursor, OpenCode and Gemini CLI come up often. The compatibility matrix shows which agents read skills at all.

How we picked

People do not search for "a skill for marketing". They search for a named thing: a frontend design skill, a humanizer skill, an SEO skill. We started from that demand and looked for the repositories that answer it. Then we applied the same checks to every entry.

The last row matters. "Best" here means the strongest documented fit for a job, with the evidence on the page. It does not mean we benchmarked outputs. If a skill breaks on your setup, the repository's issues are the place to look.

The shortlist at a glance

Pushed means the date of the last commit to the repository we checked. A recent push does not prove quality, but a long gap is worth a look before you rely on a skill.

Web design and development

This is the most crowded group, and the skills do different jobs. Some give the agent taste, some give it rules, some check the result. You can combine one of each.

Frontend Design

Anthropic's Frontend Design skill is a single SKILL.md of guidance for distinctive, intentional visual design. It tells the agent to choose a subject, an audience and a direction before it draws anything, to pick typefaces on purpose, and to avoid the defaults that make a page look generated. It names a few of those defaults itself, such as all-caps labels and one accented word in a headline. It is Apache 2.0 and was last pushed on 28 October 2026. Start here if you want one skill with no setup. See the full entry for Frontend Design.

UI UX Pro Max

UI UX Pro Max is the skill people search for by name, and its repository has more than 140,000 stars. Its design system generator takes a project description and reasons over 192 industry rules to recommend a page pattern, a visual style and a colour palette. The README counts 80 searchable UI styles and 192 palettes. It installs as a Claude Code plugin or through its own command line tool. It is MIT licensed. The limit is that it recommends a style for you, so a brand that already has an identity should give the agent that identity first.

Impeccable

Impeccable gives you words for what you want to change. Commands such as polish and bolder steer a result, critique scores a design against usability heuristics, and audit checks accessibility, performance, theming and responsive behaviour with findings ranked by severity. A detect command scans a folder or a rendered page for common AI design patterns. Install is one command from your project root. It is Apache 2.0 and was pushed on 12 November 2026. It works as a reviewer more than a generator, which makes it a good partner for any of the others.

Taste Skill

Taste Skill aims at company websites that look art directed, not assembled from a template. The README describes pages built from a single brief with credited photography. It needs Node 22 or newer and a local Chrome, Edge or Chromium, and it can use ffmpeg for WebP output. MIT licensed, pushed on 8 November 2026. Pick it when the page is the product, such as a launch site.

UI Craft

UI Craft builds a surface such as a dashboard against a 10-item acceptance bar and adds commands for critique, polish and animation. Its README warns that globally installed skills may not be read by Claude Code, so install it per project or use the plugin. MIT licensed. It is opinionated, so try it on one page before you adopt it.

Web Quality Skills

Web Quality Skills is an unofficial, measurement-first set for Lighthouse and Core Web Vitals, covering performance, accessibility to WCAG 2.2 and modern SEO. It works with any framework. With the Chrome DevTools MCP server connected, the skills can run live Lighthouse audits. MIT licensed. It was last pushed on 24 August 2026, so check for changes in Lighthouse since then.

Playwright Skill

Playwright Skill lets the agent write and run Playwright automation on the fly, from a page check to a multi-step flow. The browser is visible by default, which helps while you learn what it does and should be switched to headless in automated runs. MIT licensed. For a more general look at connecting an agent to your tools, see our guide to Claude MCP.

More skills in this group are listed under frontend and UI.

SEO

Three of the SEO skills take different routes to the same goal, and the difference is where the data comes from.

Claude SEO

Claude SEO runs a full site audit in 10 to 15 minutes and returns an action plan sorted by importance. The README covers technical SEO, Core Web Vitals, content quality, structured data, AI search visibility, local and e-commerce SEO. It is built from 26 sub-skills and 19 agents, and up to 17 agents can work on a site at once, so large sites will use a lot of your plan. You start it with the /seo command. MIT licensed, pushed on 11 November 2026.

SuperSEO Skills

SuperSEO Skills is a set of 11 skills for page audits, content briefs, article writing, keyword deep dives, semantic gap analysis and topic cluster planning. You give it a URL or a keyword, and the agent reads the top search results itself, with no exports or API keys. It is Apache 2.0 and was last pushed on 3 September 2026. An agent that reads the results can still misjudge intent, so use it as a drafting and audit aid if you already know SEO.

Open SEO MCP Skills

Open SEO MCP Skills runs keyword research, rank tracking, audits, backlinks and AI visibility on your own Search Console and Analytics data. The data comes through a hosted connector from Ryze that you sign in to with Google, so read what it can access first. The skills are MIT licensed. If you work in several agents, the Agentic SEO Skill installs in each tool's own format, with 16 sub-skills and 89 scripts.

More are under SEO and marketing.

Marketing and content

Marketing Skills

Marketing Skills holds 53 skill folders grouped by SEO and content, conversion, copy, paid and measurement, growth, sales and strategy. One base skill, product-marketing, records your product, audience and positioning, and every other skill reads it first. That design is its strength and its limit: the results are only as good as the brief you fill in. Install with npx skills add or the plugin marketplace, and pass the agent name inside a session so the skills land where Claude Code reads them. MIT licensed.

Aaron Marketing Skills and AI Marketing Skills

Aaron Marketing Skills is larger, with 120 skills across seven disciplines and its own scoring frameworks. It is Apache 2.0. AI Marketing Skills is built for runnable pipelines in outbound and content operations, with scripts, scoring and automation, and each category needs Python and API keys. Budget for those keys before you commit.

Claude Ads

Claude Ads audits paid media across twelve ad platforms from data you supply: an account export, screenshots or a pasted summary. The README says it reads and reports and does not change your accounts, and tells you never to paste API keys. MIT licensed, pushed on 1 November 2026. A second copy exists for paying community members, so install from the public repository.

Claude Blog and Goose Skills

Claude Blog researches sources, writes an answer-first post, checks the SEO, and has a separate reviewer agent score it out of 100, blocking anything under 90. It can write in other languages with the right tags. The analyzer needs Python packages. Goose Skills packages 14 marketing playbooks and video-ad skills, but its installer signs you in to a hosted account and the README shows a credit balance, so read the terms first. Both are MIT licensed.

LinkedIn Agent Skill

LinkedIn Agent Skill is eleven skills: a post writer built on 21 hook formulas, a comment writer, a reply handler, a profile scorer and a weekly planner. Nothing is posted until you say yes. MIT licensed, last pushed on 17 September 2026.

Writing and editing

Humanizer

Humanizer rewrites AI-sounding text using Wikipedia's guide to the signs of AI writing and checks 26 patterns. The README is clear that it edits for human readers and does not try to beat AI detectors, which still flag most of its output. It needs Claude Code 2.1.142 or newer for the plugin route. MIT licensed.

Avoid AI Writing and Naming

Avoid AI Writing audits a draft against a checklist of machine-written patterns and rewrites it. It installs with a single git clone into your skills folder. No checklist can promise text that passes as human, and a rewrite by rule can flatten a voice you wanted to keep, so use it as a second pair of eyes. Naming walks through naming a product or brand with a metaphor-led process and starts with the /naming command. It was last pushed in April 2026, the oldest in this list, and it only generates ideas, so check trademarks yourself. Both are MIT licensed.

Documents and office

Anthropic's four document skills cover Word, PDF, PowerPoint and Excel files. They lean on common tools: pandoc, markitdown and LibreOffice for reading and checking Word and PowerPoint files, a set of Python libraries for PDFs, and openpyxl with a mandatory recalculation step for spreadsheets. Read the licence before you rely on them. The folders carry a LICENSE.txt that is not an open source licence: use is governed by your agreement with Anthropic or its standard terms, and the materials may not be copied outside the services or modified into derivative works. Anthropic's README calls them source-available. The entries are Word, PDF, PowerPoint and Excel. More are in documents and office.

Workflow and learning

Superpowers is a skills framework and development method for coding agents. It is MIT licensed, its repository has more than 300,000 stars, and it was last pushed on 29 October 2026. A method imposes steps, so it will feel heavy on a one-line fix. Skill Creator helps you write a new skill, test it with prompts, and improve how reliably it triggers. Bloom is a tutor skill that writes the next lesson from how you learn, and Archify produces an architecture diagram or explainer as one shareable HTML file.

How to install a skill

There are three routes. Which one a skill supports is in its README.

1. The plugin marketplace in Claude Code. Add the marketplace, then install the plugin:

/plugin marketplace add AgriciDaniel/claude-seo
/plugin install claude-seo@agricidaniel-claude-seo

1. The skills command line tool. One command, for a project or globally:

npx skills add addyosmani/web-quality-skills

1. Copy the folder yourself. Clone the repository and copy the skill into your skills directory:

git clone https://github.com/Jakeschincariol/linkedin-agent-skill.git
cp -r linkedin-agent-skill/skills/li-* ~/.claude/skills/

Two small gotchas come from the READMEs. UI Craft warns that globally installed skills may not be read by Claude Code, so install per project if a skill seems to do nothing. Marketing Skills says to pass the agent name inside a session so the files land in the right place.

Before you install anything

Treat a skill like code you run on your machine, because it is.

• Read the licence file. An open licence lets you change and share it. A source-available one, like Anthropic's document skills, does not.
• Find what it runs. Several skills ship scripts and need Node, Python, ffmpeg or a browser. Taste Skill needs Node 22 and Chrome. Claude Blog's analyzer needs Python packages.
• Look for hosted services. Open SEO MCP Skills uses a hosted connector with Google sign-in. Goose Skills signs you in and shows credits. AI Marketing Skills needs API keys and some run on paid services.
• Avoid piped installers. Agentic SEO Skill shows a curl-to-bash installer. Clone the repository and read the script first. Claude Blog's README asks you to review its installer, too.
• Watch your plan. Claude SEO can run up to 17 agents on a site at once.
• Check the last push. Web Quality Skills and Naming are the oldest in this list.

Our take

If you want one install for each area, take Frontend Design for design, Claude SEO for audits, Marketing Skills for copy and strategy, and Superpowers for working method. All four are open source under MIT or Apache 2.0, and none needs an account. Add a second design skill only after you have seen what the first one does to your pages, because several design skills push the agent in similar directions and can pull against each other.

Skills that depend on a hosted account or credits are fine when you want the service, and we label them so you can choose. We would hold off on large collections such as the 120-skill marketing set until a smaller one has shown a gap. A shortlist you understand beats a long list you do not.

Everything here was read, not run. If you try one and it works or fails, the maintainer's issue tracker is where it will do the most good, and our suggest an edit link on each entry is where we want to hear about facts we got wrong.

Related pages

• All skills
• Skills for SEO and marketing
• Skills for frontend and UI
• Skills for writing and editing
• What is a skill